The proof is that Apple will increase the price of iPhone 14 Pro and iPhone 14 Pro Max this year. Ming-Chi Kuo first suggested the upside last week, and now Wedbush analyst Daniel Ives says he expects a $100 rally…
In a new investor note shared by Ped30 Today, Ives said that Wedbush predicts more consumers than ever will choose the iPhone 14 Pro and iPhone 14 Pro Max devices, over their lower-cost alternatives. This represents good news for Apple’s coveted average selling price index, especially if the $100 price increase actually works.
Currently, the iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max starts at $1099.
In particular, we believe Apple is expecting another heavy iPhone Pro and Pro Max mix change, which is a clear positive for ASPs heading into fiscal year 23. While the basic iPhone will keep At the same price, we believe the iPhone 14 Pro / Pro Max will probably increase the price by $100 due to the cost of components as well as the functionality added on this new release.
Furthermore, Ives also suggests that Apple “may have some memory improvements on both the base iPhone 14/Pro”. This implies that Apple could increase the base storage configuration to help offset the price increase. Currently, the iPhone 13 Pro starts at 128GB of storage.
Ives is now the second analyst to predict the iPhone 14 Pro and iPhone 14 Pro Max will increase in price. With that said, we should disregard his predictions as his hardware reports are not always reliable.
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