Graphics card prices are falling across the board, with channel supply improving by leaps and bounds. Of course, all this unrest is not controlled by one particular party. Instead, inventory levels and demand together drive prices down (and sometimes up). However, the partners of the board have begun to adjust to the rapidly falling GPU prices in an attempt to achieve positive sales and PR. ASUS is the first AIB to openly admit this. In a statement to PCGamer, a An ASUS representative confirmed the manufacturer is offering discounts on all SKUs.
This is consistent with what we have observed. The ASUS GeForce RTX 3070 Ti TUF Gaming OC is the first 3070 Ti to drop to $699 (now OoS). It’s worth noting that the RTX 3070 Ti is the most popular graphics card in the DIY market, so it’s fair to assume that AIB is targeting a solid segment of the mid-range market.
ASUS GeForce RTX 3060 KO V2 OC is another example. This mid-range The GPU is on sale for $449 on Microcenter, making it $120 off the original suggested retail price of $329.
In other news, the Office of the US Trade Representative has restored 352 products to its exclusion list, adjusting Chinese imports subject to increased punitive tariffs as part of the US trade war. United-China. The revised list again excludes Printed Circuit Boards (PCBs) from additional duties.
These PCBs are key components of modern electronics, most notably motherboards, graphics cards, laptops, game consoles, etc. Updated tariffs mean PCBs, for the most part. coming from China will now be 7-25% cheaper when imported. In theory, this should reduce GPU and motherboard prices by at least 10%. However, considering how the pandemic and the Ukraine war have strained the supply chain, I wouldn’t be surprised if the savings weren’t passed on to consumers.