Apple News targets Bay Area with first local daily newsletter

    Apple on Tuesday announced the launch of its first local daily Apple News newsletter targeting the Bay Area. Readers will find top stories from various segments as well as local publications directly in the News app.

    According to the report of TechCrunchthe Bay Area newsletter on Apple News will feature stories about sports, politics, dining, etc. Apple has partnered with the San Francisco Chronicle, SF Gate, Eater San Francisco, KQED, The Oaklandside and local publications another way to deliver the daily newsletter.

    As expected, all stories selected for the daily newsletter are curated by Apple News editors rather than randomly selected by an algorithm. In this way, the company wants to “cut down on the circulation of clickbait and other low-value content.”

    The daily newsletter will be published later in the day with the most notable coverage of what’s happening in the Bay Area, while readers can also view another Apple News newsletter with national coverage. Apple has confirmed that this feature will be expanded to more regions in the future.

    Back in 2020, the company announced that it was bringing local news to Apple News in the US. So far, local news on Apple News is available for the Bay Area, Houston, Los Angeles, New York, San Francisco, Sacramento, San Antonio, San Diego, Charlotte, Miami, and Washington DC.

    9to5Mac’s Take

    Putting local news on Apple News is certainly an attempt by Apple to make its news aggregator more appealing to readers. A recent study revealed that Apple News has become the most popular news app in the UK. However, it’s unclear how many of these users are willing to pay for the premium Apple News+ service with full access to newspapers and magazines.

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