Todd Haselton | CNBC
Apple may launch new products as soon as March 8, according to a report from Bloomberg.
The report says Apple is gearing up to announce new low-cost 5G iPhones and iPads at the event, and potentially a new Mac.
The launch will be Apple’s first since October 2021, when it unveiled the new MacBook Pro laptop. According to Bloomberg, this is expected to be a virtual live-streaming launch. Apple has held virtual events since the start of the Covid-19 pandemic in March 2020.
Apple is currently offering a low-cost iPhone called the iPhone SE, which was introduced in spring 2020 and retails for $399. This is the most recent iPhone model with Apple’s Touch ID fingerprint sensor. According to the report, the updated model may have the same design but a faster processor and support for 5G.
According to the report, the new iPad is expected to be an updated version of the iPad Air. That device was last updated in October 2020 and currently retails for $599.
Apple’s iPad business was the only major product line to report sales declines in the December quarter. Apple said the $329 iPad sales slowdown was aimed at schools and bulk buyers. the main reason why business activity went down.
Apple’s low-cost device launches are less important to the company than traditional fall launches, which suggests that premium iPhone models are more expensive and profitable ahead of the holiday shopping season. ceremony.
Apple could schedule the launch event with the official release of iOS 15.4, the latest version of its iPhone software.
The iOS 15.4 operating system is currently in beta testing. It is expected to include a number of new features, including the ability to use facial recognition to unlock the device while wearing a mask, and new emojis.
An Apple spokesperson did not immediately respond to a request for comment.
Read more on Bloomberg.