Apple iPhone remains in high demand despite inflationary pressures

    Customers view an iPhone13 smartphone at an Apple flagship store in Shanghai, China.

    Picture Van | Future Publishing | beautiful pictures

    shipment of AppleThe iPhone remains strong despite regional uncertainties and economic headwinds that dragged global phone sales down 9% year-over-year in the second quarter, according to new data from research firm Canalys. .

    Canalys said Apple accounted for 17% of the global phone shipments in the second quarter, up from 14% in the previous quarter, and noted that the iPhone 13 remains in high demand. According to Canalys, Samsung has the largest share with 21% of the market, but that’s largely thanks to the strength of shipments of low-end A-series phones that cost less than the iPhone 13.

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    Apple will report earnings on July 28.

    The company’s chief financial officer, Luca Maestri, warned in April of the challenges the company was facing this quarter, including supply constraints that could drive total revenue up to 8 billion USD. But steady demand for the iPhone 13 suggests that phone sales are likely to remain strong despite Maestri’s warnings.

    Canalys analyst Toby Zhu says phone promotions and special offers will help ease supply pressures but warns that consumers are being squeezed by inflation and are unable to earn income. availability they got last year to buy new phones. He also warned of persistent bottlenecks in the supply chain.

    “Although component supplies and cost pressures are easing, there are still some logistical and manufacturing concerns, such as tightening import laws in some emerging markets and customs clearances that make them difficult to deal with. delays in shipments,” Zhu said.

    Chinese phone makers may be facing the brunt of those problems. Xiaomi, Oppo and Vivo all saw double-digit declines; they hold 14%, 10% and 9% of the global market, respectively.

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