Apple is canceling its plans to increase production of new iPhones this year after predicting a spike in demand failed to materialize, according to people familiar with the matter.
The Cupertino, California-based electronics maker has asked its suppliers to back off its efforts to ramp up assembly of the iPhone 14 lineup by up to 6 million units in the second half of this year, the unnamed source said. know. The plans are not made public. Instead, the company will aim to produce 90 million handsets during this period, roughly the same level as the previous year, and in line with Apple’s original prediction this summer, the people said.